LED addiction!
Prometheus so severely punished by Gods could never imagine what a race for “light” he started by handing over fire to mankind. The modern sophisticated man demands more and more lights and color, light shows and illumination. The full-color LED technology finally offers everything at once. But where can the tawdry LED screens and LED signs are used primarily, considering their prohibitive prices? Naturally, in places where people come to spend loads of money – near casinos.
We visited some of the world famous gambling areas and prepared a short photo essay. The well-known gambling “reservations” Las Vegas (USA) and Macao (China) are full of video LED screens, video LED signs and LED illumination. Moscow is a city with the largest concentration of casinos in the world. Therefore, we decided that it is worthwhile comparing these three gambling capitals in this month’s issue.
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| LED screen at the entrance to “Jazz Town” casino (Moscow) | An old lamp screen still fiercely competing with LED competitors (Las Vegas) |
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| A corner LED screen at the Freemont casino (Las Vegas) | Media façade of casino Royale in Las Vegas |
It’s interesting that with time, LED screens have become a part of the company style. For example, casino complex Wynn clones all its hotels together with video LED screens.
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| Hotel and gambling complex Wynn with the hyper stylish video LED screen (Las Vegas) | Wynn’s junior with a video LED screen of smaller proportions (Macao) |
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| The variety of forms and shapes of screens and illumination gadgets is incredible | |
By now video LED screens have become a regular part of city landscape. Therefore, designers come up with unusual shapes (concave structures), by new technical functions (screens with moving parts) or gigantic sizes.
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| Outdoor advertizing LED screen | Double-sided LED screen at Corona (Crown) casino (Moscow) |
While Moscow and Chinese entertainment complexes prefer rather traditional and simple shapes of video LED screens (mostly of 3:4 format), the US engineers have no restrictions in an attempt to outperform competitors by unusual shapes and functions. The need to offer advertising to everyone and not to lose customers created a fashion on double-sided LED screens that display information aimed at people on both sides of the street.
It may seem that casinos are rich enough and don’t need additional “pocket” money. However, the LED screens at casinos promote not only their facilities and shows but also sell advertising time to exclusive and expensive brands. Every penny counts.
In fact, this is one more reason why the neon installations around gambling houses disappear to be replaced by LEDs. Neon attracts by bright colors, and LED screens and signs are equally bright but offer variable content as value added.
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| Advertising of famous brands (Dior, Louis Vuitton, Chanel) on casino LED screen in Macao | |
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| Casino’s LED screen in Las Vegas | Casino’s LED screen in Las Vegas |
We wonder what LED screens will appear in four Russian gambling areas that were recently designated by the Russian government!
